It is no secret that blended content can not only diversify search engine results, but it can also affect how well something is indexed. Some comparisons have shown that a video is almost 50 times more likely to appear on the first page of search engine results than a traditional text page. The reason: sheer numbers. There are far more text pages out there competing for that handful of first page results than there are videos. In addition to this, some sources have reported that YouTube searches account for roughly 25% of all Google queries. Others have crowned YouTube as the second largest search engine on the entire web, second only to Google itself. So, what does all this mean? Search engines like video… a lot, and maybe more importantly, so do Internet users and shoppers.
YouTube has made it easier than ever to establish an effective video presence online. By creating their own brand channel, merchants can not only tap into to this ever-growing search trend, but they can also customize the video experience to uphold and expand their brand. With YouTube Brand channels, logos and custom navigation can be installed, all linking back to your home page! Furthermore, you can tag video titles and descriptions with keywords in order to optimize them even more. Because YouTube offers social networking and sharing tools such as Facebook, Google+, Twitter, LinkedIn and others, it makes it that much easier for viewers to spread the word and increase your view totals, which also effect search results.
Here’s a great example. Nexternal recently put together a video on our winery ecommerce and club management tools. If you go to Google and search for Wine Club Ecommerce, there are over 1.5 million results and the YouTube video that Nexternal created just weeks ago is indexing on page 1, among the top 10. The reason: it’s video, coupled with strong keywords and content, as well as a growing number of viewers each day. This is just one example of how powerful video can be to not only reach new audiences, but a larger one by casting a wider net. For more information on creating a YouTube brand channel visit this pdf. Also, don’t forget to check out our channel!