Do Your Product Pages Present These 6 Conversion Boosting Elements?
Friday, June 15th, 2012
Are your product pages lacking the conversion rates you want/expect? If so, check to make sure your product pages do the following:
- 1. Clearly describe the benefits or solutions the product provides.
- 2. Allow customers to select and see product variations.
- 3. Display images that look like artwork and/or a video demonstrating your product in use.
- 4. Answers to common customer questions asked during the shopping process.
- 5. Show product reviews and social proof.
- 6. Display similar alternatives or related products
The product page below demonstrates these 6 components:
Improving and simplifying the presentation of content on your product pages is a cost effective way to increase your conversion rate.
Bobby Cintolo is a Senior Account Executive at Nexternal. Bobby is passionate about wine and he specializes in helping merchants increase their brand awareness using social media and mobile marketing tools.
