How to Optimize Your Facebook Page for SEO

Friday, October 14th, 2011
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Facebook fan pages are a whole different animal where SEO is concerned. Image names and links are recoded in a way that thwarts their SEO advantages. So what can you do optimze your Facebook page?

Page Title

A website’s page title is shown at the top of your browser and logged by search engines. In Facebook, the page title is the name you gave your fan page. You can change this name as long as you have fewer than 100 fans. A keyword or two here might be good, but keep in mind that this title is also used when you comment or get tagged, so make sure it doesn’t look ridiculous when used in that context. Keep it under 70 characters.

Meta Description

Facebook’s equivalent of a meta description is the “About” description for your page. Search engines will pull information from your “About” section and use it as the summary in search listings.

Status Updates

Each status update you post into Facebook can be viewed as a page on its own. The page title is created by taking the first 18 letters from the status. If you want to insert keywords to boost your search rank, then make sure they are in the first 18 characters of your post.

Coming from a medical and non-profit management background, Taryn has extensive experience in customer service and marketing. She is a Senior Account Manager for Nexternal and loves working with her clients to develop social media and marketing strategies to improve their online presence. In her spare time, she also runs a successful eCommerce jewelry and essential oils business.