Driving traffic to your website should not stop with online marketing. Printing your website address on everything related to your business can drive traffic to your website and online store. Include it in your email signatures, letterheads, business cards, and signage. If your company manufactures products, include it in on the product labels and packaging (imagine a customer re-ordering a bottle of your wine online as soon as they finish the bottle). Print it on brochures, print ads (including white and yellow page listings), and any swag that you’ve branded such as stickers, magnets, and pens). And don’t forget to add your website address to any ads you broadcast, including YouTube Videos.