A powerful yet often overlooked tool for search engine optimization is the Image Alt Tag. The image alt tag is something that shoppers often do not see, yet it an important element for the search engines. Additionally, both Google and Bing have placed a higher emphasis on visual search so it is important to take advantage of this capability. By default, the Nexternal system will apply your product’s name to the image alt tag, but you have to capability to customize this element. For example, you want to use the field for a search term that a customer would enter in a search engine, or a product number, or a common misspelling. More info on using the image alt tag properly can be found here:
Be sure to reach out to your account executive if you have any questions as using this capability can improve the amount of traffic your store receives.