How Tablets are Making Product Videos Increasingly Important

Monday, September 24th, 2012
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According to Mark Donovan, Senior Vice President at trend-tracking firm comScore, “Tablets are one of the most rapidly adopted consumer technologies in history and are poised to fundamentally disrupt the way people engage with the digital world both on-the-go and perhaps most notably, in the home.” Tablets such as the iPad and Samsung Galaxy Tab accounted for over 25% of computer sales in 2011. What does this mean for you as an online retailer?

Researchers have found that tablet users have an increased tendency to watch videos. With their beautiful screens and easy portability, tablets are a natural source of quick entertainment and impulse browsing. What better way to capitalize on this than to add video to your product descriptions!

Too much trouble? Consider this: Golfsmith says it saw a 63% boost in conversions on products that included a video demonstration. eParty Unlimited found a 43% increase in sales of products that were associated with a video. It may be a lot of trouble, but the increase in sales may be worth it.  

Not sure what kind of video to make? It really depends on your product. Here are a few ideas to get you started:

  • Show your sporting equipment in use in real-world applications.
  • Show your clothing from all angles along with how it looks on an actual person.
  • Open up your purse or luggage and show what it looks like on the inside.
  • Demonstrate handy pockets, zippers or other features that might otherwise be hidden in a static photo.
  • Show people enjoying your snacks, beverages, or kitchenware in a real world setting.

Watch a few QVC shows and see how they demonstrate products similar to yours. Notice the superior lighting, upbeat commentators, and physical product demonstrations. Jewelry may look shiny in a photo, but nothing glints like a rotating diamond!

Ready to start making product videos? Learn more about how to leverage the power of video in Nexternal. You’ll also want to read some tips on making the best product video you can and how to embed a YouTube video into your Nexternal product page.

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Zoe is a web designer by day and a caped super-hero by night. Okay not really, but she really is a web designer at Nexternal with over 14 years of experience coding HTML, CSS, and other magical web things. She also enjoys helping others, which is a bit like channeling her inner hero.      Google+ Profile