Increase Your Average Order Size for the Remainder of the Holiday Season

Tuesday, December 18th, 2012
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As this holiday shopping season hits the final frenzied stretch, savvy merchants will use some of the fooling techniques to increase their average order size. 

1.)    Adjust your free shipping offer to include 2-day delivery.   While many merchants have already used the offer of free ground shipping for orders over X, now may be the time to adjust the offer.  Instead of free ground shipping for orders over $75 consider an offer such as  “free 2 day shipping for orders over $110.”  Not only will this reassure customers that they will receive their order on time, it will also lead to larger orders for the merchant.

2.)    Provide dynamic messaging so that the customer can always see how far away they are from receiving free shipping.  If the customer can easily see that they are only a few dollars away from the promotion threshold, they are more likely to add another product to their order.  If you are a merchant using Nexternal’s eCommerce Platform be sure to ask your Account Executive about this effective sales tool.  If you are not already using it, it is simple to enable.

3.)    Actively suggest related products to your customers based on items they have in their shopping cart.  While most merchants will passively suggest related products to their customers on product detail pages, consider also taking a more active approach.  Suggesting products related to those that the customer has already added to the cart is a powerful way to acquire incremental product sales.  For merchants using the Nexternal eCommece Platform, be sure to enable the Related Product Upsell Overlay in the Layout Section.

There are just a few short days left in this year’s holiday shipping season.  With a few adjustments to your online store, you will be able to make the most of them.

Craig is the VP of Sales at Nexternal and is known in the industry as an expert in eCommerce, systems integrations, and online marketing. Craig has been with Nexternal since 2000 and his passion and experience are apparent to all who work with him.