It’s Quick, Convenient and Free – Why Customers LOVE Merchants With Pickup

Friday, January 18th, 2013
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For many merchants the traditional lines of commerce are quickly being blurred. For their customers there is no longer a distinction between retail sales, phone orders, and eCommerce. It is all simply commerce.  Capture.2

Due to this dynamic, customers are beginning to expect the convenience of shopping online, but the immediacy of being able to pick up their order at your store. Why not make this easy for them?

Assuming you have retail locations, run your business on a commerce platform that provides customers the ability to pick up their orders. The best systems will also allow you to support multiple pick up locations (if appropriate), specify which products are available at which locations, and still allow customers to have the products in their order shipped to them that are not available for pickup.

For merchants using Nexternal’s eCommerce Platform, allowing pickup could not be more simple. In the Settings section provide the addresses for your pickup locations. Next, edit your products that are available for pickup and specify which location(s) they are available from. You can even enable Expected Pickup Date functionality if appropriate for your business.

Customers love to shop online, they do not like to pay for shipping, and they want to have their products now. Pickup solves all of these problems. With the right eCommerce platform, it is easy to provide this experience. Customers are going to demand this experience, are you ready to provide it?

Craig is the VP of Sales at Nexternal and is known in the industry as an expert in eCommerce, systems integrations, and online marketing. Craig has been with Nexternal since 2000 and his passion and experience are apparent to all who work with him.