Because Nexternal offers an eCommerce platform to a diverse client base, we are able to discern shopping patterns amongst consumers. Generally speaking our clients see a much higher volume of orders on weekdays than on weekends. This makes sense since most people are on their computers while working Monday through Friday. We also notice that order volume peaks between 11:00 a.m. and 2:00 p.m. PST on the weekdays. However, this is not true for all of our merchants and we strongly encourage you to view your ecommerce analytics to determine when your customers buy the most. For example, if you sell model kits or quilting supplies, you might find that your customers order more at night when they are working on such projects. If the majority of your customers are international, you might also find that there isn’t much of a pattern to your customers buying habits. Regardless, study this data so that if there is a pattern, you can use it to your advantage!
How can you use it to your advantage? You want your customers to see marketing messages when they tend to make purchases. You can schedule email campaigns to go out on the best days and the best times. Google Adwords even has a scheduler so that you can increase your bids by a percentage on specific days at specific times. Running a special promo to your Facebook followers? Add that promo to your Facebook status during a peak time so that your message doesn’t get buried in their news feed. We see online merchants spending a lot of time creating great marketing messages and it’s critical that those messages hit their consumers when it matters most.