The 21st Century consumer wants to purchase items on their own terms – meaning anytime and on any device. While your customers tend to be sitting at their desks and shopping on their computers during business hours (often when they should be “working”), a sizeable percentage of “after hours” eCommerce orders are placed on a mobile device. While your customers may not have their computer with them when they leave their office, they do have their phone.
Due to this dynamic, it is really important that your online store recognizes that your customers are on a mobile device and instantly provides a small screen optimized shopping experience. Be certain to not only pay attention to your product presentation and navigation, but also to your checkout process. If your mobile store takes your customers to your large screen checkout process your conversion will suffer greatly.
If a merchant is using Nexternal’s eCommerce Platform, enabling a mobile optimized shipping experience is little more then a click in the Layout section. Most Nexternal clients find that 5% or more of their orders come from their mobile store within days of activating it and we suspect this number will only increase.
All merchants need to understand that customers today expect your content to be optimized for their device. Merchants that are quick to provide these experiences are the ones that will thrive.