When Dynamic Card Messaging was introduced two years ago, it was a neat idea. But like many new features, its full potential wouldn’t be realized until widespread use and a little further creativity. Dynamic Cart Messaging is ideal for keeping customers in the loop and guiding them toward the finish line as they near the threshold of a promotion. However, what if that promotion involves products, categories, or other offerings that the merchant ideally doesn’t want everyone else to see?
Through the use of Cart Messaging and Link Elevation not only is this possible, but easy as well. Consider this: you are running a promotion with a spending threshold and at a certain point, the customer qualifies to choose from several free gift items as a thank you for their business. The first step is to create a category and then the free gifts as products. By giving the category a visibility of Internal, customers will be unable to ‘stumble upon it’ in the store. The next order of business is to turn on the Category Link Elevation setting with the intention of driving customers to this otherwise invisible category through the Dynamic Cart Message. Then by setting up the cart addendum, you’re able to hide this link until the desired order amount is met. So in the end, once the predetermined amount of merchandise is added to cart, the Cart Message is visible with a link to the ‘hidden’ category. You can even use a coupon during this process to ensure that customers are only adding one free gift to cart in a single order. More importantly, if you have any other cool ideas on using Dynamic Cart Messaging, we’d love to hear them.
For more info on how to combine Dynamic Cart Messaging and grant access to hidden sections of the store, feel free to contact your Nexternal rep or visit the Settings/Policies, Addenda, and Disclaimers/Cart Addendum.