Playing Your eCommerce Cards Right with Twitter

Friday, October 25th, 2013
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According to a recent study about Twitter’s Influence on Holiday Shopping:

  •  64% of shoppers said they have bought a product because of something they saw on Twitter
  • 62% of shoppers tweet about purchases they’ve made
  • 57% of shoppers use Twitter to determine what stores to visit

As an eCommerce merchant, you should be capitalizing on these statistics. So, if you aren’t yet familiar with Twitter Product Cards, get familiar!

Similar to Rich Pins on Pinterest, Twitter Product Cards are a great way to represent retail items on Twitter, and to drive sales. Twitter Product Cards allow you to showcase your products via a product name, image, description and two other key details about your product like price, availability, size, location, category, etc., providing an easier way to facilitate engagement between your business and customers. When a user tweets about a product, its picture and additional information will provide greater incentive for others to consider purchasing that product.

To get started using product cards on your website, you must first add the following markup tags to your product pages. (If you are Nexternal customer, lucky for you this data has already been added to your product detail pages).


Your sample embed code should look something like this: Matt3

The next step is to validate your website with Twitter’s Validator Tool by clicking the Validate and Apply tab. Enter the URL of a product detail page within your store and click “Go”. After a moment, a card preview will appear along with a “Request Approval” button. Once you’ve submitted for approval, you will be notified within a few days if your card is approved. And that’s it. You’re now ready to start leveraging the power of Twitter’s Product Cards to drive sales!

Currently an eCommerce Account Manager at Nexternal, Matthew enjoys helping businesses succeed online. Prior to joining Nexternal, Matthew spent years implementing innovative marketing campaigns for a world renowned design firm and is particularly passionate about online marketing and entrepreneurship.